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E30 325i Rag-Top

Exclusive Original BMW Accessory for the BMW X2.

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Camouflage wrapping for the Sports Activity Coupé makes for a polarising appearance.

 

Munich. With an unmistakable design, a cool appearance and sporty urban genes, the new BMW X2 (combined fuel consumption: 6.2-4.5 l/100 km; combined CO2 emissions: 142–119 g/km) makes a self-assured statement in its category and within the BMW X model family. Now the Sports Activity Coupé goes a step further as it follows an especially distinctive fashionable trend: from now on the spectrum of paint finishes for the BMW X2 is extended to include an additional colouring as part of the range of Original BMW Accessories – the "Digital Camo" wrapping.

 

This is a full-coverage multi-coloured matt wrapping in digital camouflage look which especially lends further emphasis to the athletic proportions of the BMW X2. The asymmetrical pattern made up of dark, grey and light colour areas deliberate echoes the exterior paint finish Galvanic Gold which caused such a stir at the presentation of the new model. In this colour finish the BMW X2 boldly reflects an extrovert lifestyle; at the same time the wrapping protects the vehicle from damage caused by stone chip.

 

One particularly effective feature of this striking appearance is the visual integration of the headlights. The classic dual circular elements of the LED daytime driving light and the fog lamps peer out of the camouflage like the eyes of a hunting predator. In combination with wheel arches that give an even more flared impression, this makes for an overall profile that is very powerful. The BMW X2 appears to be ready to pounce at any time.

 

The limited BMW X2 sneakers developed in collaboration with the shoe manufacturer VOR already provided an opportunity to display individual style. The wrapping now available exclusively for the compact Sports Activity Coupé is perfect all those enterprising enough to strike out on a new path with the BMW X2.

 

 

From prototype camouflage to sought-after equipment detail.

 

The camouflage wrapping intentionally echoes the colouring of the pre-series prototypes. Even before the model's market launch, these prototypes attracted a lot of attention during test runs on public roads and later at the Fashion Week in Milan. The manufacturer and dealerships received increasing numbers of requests for this charismatic vehicle in precisely this colouring. A dedicated community was even established on social media. Now the wrapping "Digital Camo" is available exclusively for the BMW X2 as an Original BMW Accessory, independent of other equipment features.

 

 

M Sport and M Sport X details are not affected.

 

In the equipment lines M Sport and M Sport X, the specific characteristic details are not affected: the wrapping does not cover the high-gloss attachment parts at the front and rear and the details in Frozen Grey. A first model displaying the new powerful appearance was presented to the public on 17 March at the launch of the BMW X2 held at the BMW sales subsidiary in Fröttmaning, Munich.

 

The "Digital Camo" wrapping can be applied at selected BMW dealerships within four days. The price including assembly is EUR 4,500.

 

Ends.

 

 

 

*Please note: this is an international media release without adaptions for the New Zealand market.

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I cant decide if this is an april fools thing or not...

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Knowing BMWs direction these days this would seem right up their alley. 

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14 hours ago, aja540i said:

I cant decide if this is an april fools thing or not...

I'm pretty sure the Germans don't have a sense of humour...

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More marketing dross - Exclusive to ? well any one who wants it - thus not exclusive 

Excl..PNG

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6 hours ago, E30 325i Rag-Top said:

I'm pretty sure the Germans don't have a sense of humour...

I still have - somewhere in my archives - the BMW Advert from NZ national papers in the late 80's announcing the new aerodynamic grille vanes for the 7er, that pivot depending on speed.  It was brilliant.    Proves they have a great sensayuma.

And now it's part of standard kit, some 30 years later1

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If I was forced to drive an X2, I'd want it to look like that.

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With the option costing EUR 4500, I'm not sure we will be "graced" with too many of these. Thankfully... it could be my screen, but one of those hues is startlingly close to calf sh*t yellow.

 

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