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The new BMW 3 Series Sedan.

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Media release

02 October 2018

 

The new BMW 3 Series Sedan.

 

The BMW 3 Series Sedan has epitomised the concept of sporty driving pleasure in the global premium midsize class for more than 40 years. Exuding dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches. The sedan represents not only the core of the BMW 3 Series range (of which over 15 million units have now been sold worldwide) but also the heartbeat of the BMW brand.  The seventh generation of the sports sedan moves the game on once again in its segment in terms of driving dynamics, premium quality and innovation.

 

The world premiere of the new BMW 3 Series Sedan will be hosted by the Mondial de l’Automobile show in Paris in October 2018. The market launch of the car will commence in March 2019. The new model will be produced at BMW’s “home” plant in Munich, at the Tiexi plant in Shenyang run by the joint venture BMW Brilliance Automotive (BBA) and the newly constructed BMW Plant San Luis Potosí in Mexico.

 

Exterior design: a clear, precise expression of sporting prowess.

BMW’s new design language showcases the modern and dynamic character of the new BMW 3 Series Sedan with precisely drawn lines and strikingly contoured surfaces. It is 76 millimetres longer than its predecessor, 16 millimetres wider and just 1 mm taller. The car’s 41-millimetre longer wheelbase and increased track widths, meanwhile, have a direct and positive influence on its poise and agility.

 

The large BMW kidney grille and the headlights leading off it are dominant themes of the front end of the car. Their familiar two-way split is emphasised by an eye-catching notch in the front apron that rises up into the headlight contour. Full-LED headlights come as standard, while the LED headlights with extended features and Adaptive LED headlights with BMW Laserlight for non- dazzling high beam are available as an option. The dynamic side view is shaped by a pair of character lines and a dynamic side skirt contour. The trailing edge of the side window graphic with its Hofmeister kink design cue is now integrated into the C-pillar. Horizontal lines and slim, stylishly darkened LED lights give the rear a wide and muscular stance.

 

Premium ambience and high-quality equipment.

The driver, the front passenger and those travelling in the three rear seats will appreciate the extra space over the predecessor model, not just on long- distance journeys but in everyday driving too. Top-class materials, precise build quality and numerous meticulously crafted details set the tone for the refined premium character of the four-door sedan. The advances brought about by the change of model generation also manifest themselves in the improved acoustic comfort, the superior standard specification and the array of innovative options on offer.

 

Shoulder room in the front of the cabin has increased particularly notably, passengers in the rear benefit from more legroom, and all occupants now enjoy more headroom than in the new BMW 3 Series Sedan’s predecessor. Seating comfort in the rear has also improved substantially, and long journeys are now a more comfortable experience for the passenger in the middle of the three rear seats.

 

The premium characteristics of the new BMW 3 Series Sedan can be further enhanced with an array of high-quality and innovative options. The Sport Line, Luxury Line and M Sport equipment lines help to provide targeted individualisation. Added to which, newly designed steering wheels and interior trim elements, Vernasca and BMW Individual Merino leather trim, an instrument panel in Sensatec plus three-zone automatic climate control and telephony with wireless charging, offer scope for increased comfort and exclusive style. The windscreen is fitted as standard with acoustic glass, which is also available as an option for the side door windows. The optional glass roof has a 100-millimetre longer transparent surface. And the optional ambient lighting results in atmospherically rich illumination, while the Harman Kardon surround sound system delivers exceptional listening pleasure.

 

The latest generation of engines, delivering power and efficiency.

Responsive power delivery, the free-revving characteristic of BMW, supreme refinement and exemplary efficiency: these are the hallmarks of the petrol and diesel engines with BMW TwinPower Turbo technology available from market launch for the new BMW 3 Series Sedan. The upgraded four-cylinder engines from the BMW Group’s Efficient Dynamics family form the basis for the sporty driving experience offered by the BMW 330i (2.0-litre, 190 kW / 400 Nm), BMW 320i (2.0-litre, 135 kW / 300 Nm), BMW 320d (2.0-litre, 140 kW / 400 Nm) and BMW 318d (2.0-litre, 110 kW / 320 Nm). A new-generation six-cylinder in- line diesel engine powers the new BMW 330d Sedan (3.0-litre, 195 kW / 580 Nm). And the addition of units with four cylinders, six cylinders and BMW eDrive technology bring further variety to the range.

 

Coming soon: the BMW 330e with the latest plug-in hybrid drive technology.

Summer 2019 will see a further addition to the drive system portfolio in the form of a plug-in hybrid model. This new generation of the BMW 330e Sedan combines the exceptional driving dynamics of the sports sedan, unrivalled by any other manufacturer, with the latest BMW eDrive technology. At a provisional figure of up to 60 kilometres, the electric range has increased by around a third compared with the predecessor model, while both the fuel consumption and CO2 emissions of the new BMW 330e Sedan are down by more than 10 per cent – to 1.7 litres per 100 kilometres and 39 grams per kilometre.

 

Unbeatable dynamic ability: the BMW M340i xDrive BMW M Performance model with new straight-six petrol engine.

Also in summer 2019, the 3 Series range will welcome a compelling new addition at the sharp end of its output spectrum – the BMW M340i xDrive Sedan. The new BMW M Performance model will showcase the full dynamic potential of the new BMW 3 Series Sedan. A new six-cylinder in-line petrol engine, bespoke chassis tuning, xDrive intelligent all-wheel drive and the standard M Sport differential ensure performance attributes that will both impress and challenge the driver.

 

The new version of the straight-six engine developed for the BMW M340i xDrive Sedan produces maximum output of 275 kW and peak torque of 500 Nm. A 0 – 100 km/h time of 4.4 seconds (provisional figure) takes the BMW M Performance model into the reaches of the performance stratosphere inhabited by high-calibre sports cars.

 

Innovative chassis technology for sporting performance and driving comfort.

When developing the body structure and chassis technology of the new BMW 3 Series Sedan, a number of clear priorities were set: enhanced driving dynamics, agile handling characteristics, high-precision steering and superior braking performance. Overall, the new BMW 3 Series Sedan weighs up to 55 kilograms less than the corresponding predecessor model, depending on the model variant and equipment fitted.

 

The new BMW 3 Series Sedan also has a low centre of gravity and retains 50 : 50 weight distribution, while the stiffness of the body structure and suspension mountings have been significantly increased. Optimised aerodynamics reduce the car’s drag coefficient to 0.23 (BMW 320d).

 

For a commanding view: Adaptive LED headlights with BMW Laserlight.

For even better visibility when driving at night, customers can opt for the Adaptive LED headlights with BMW Laserlight, which offer variable illumination of the road ahead and a non-dazzling high beam. With this system, the high beam function is enhanced using a BMW Laserlight spotlight with Selective Beam. As a result, the high-beam range is extended to around 530 metres, almost double that of the full-LED headlights. The High Beam Assistant, included in the package, helps to prevent dazzling of oncoming traffic or road users travelling ahead. Blue, L-shaped accents inside the signature twin headlights reveal the presence of this highly sophisticated lighting technology.

 

Leading the way to automated driving.

The new BMW 3 Series Sedan uses a significantly expanded selection of innovative assistance systems to take a leading role on the road to automated driving. Standard equipment includes Lane Departure Warning, plus Collision and Pedestrian Warning with City Braking function, the latest version of which also alerts the driver when a cyclist is detected. Options include Active Cruise Control with Stop & Go function and the Driving Assistant with Lane Change Warning, Rear Collision Prevention and Cross- Traffic Alert. Also offered is the Driving Assistant Professional, a complete comfort and safety-enhancing package.

 

One of the features of the Driving Assistant Professional is the Steering and lane control assistant, which works together with the driver to help keep the vehicle in the detected lane through narrow channels and also includes the Lane Keeping Assistant with active side collision protection and the evasion aid. The new-generation BMW Head-Up Display offers a larger projection surface, new graphics and additional display content.

 

Park Distance Control and the rear view camera assist the driver with manoeuvring and entering/exiting parking spaces. Also available is the Parking Assistant, which takes over steering, acceleration, braking and gear changes with the Steptronic transmission when driving into and out of a space. Its range of functions also includes the Reversing Assistant, which can reverse the vehicle for distances of up to 50 metres by steering it along exactly the same line it has just taken when moving forward.

 

Intuitive operation and flawless connectivity: BMW Operating System 7.0 and BMW Intelligent Personal Assistant.

The new BMW Operating System 7.0 plays a leading role in optimising the control and display system with modern, digital functions geared precisely to the needs of the driver. The optional BMW Live Cockpit Professional comprises consistently designed, situation-linked and customisable displays on the fully-digital 12.3-inch instrument cluster and 10.25-inch Control Display. For intuitive operation, the driver can choose from the Control Display’s touch control, the iDrive Controller, the steering wheel buttons, gesture control and voice control.

 

Making its debut in the new BMW 3 Series Sedan is the BMW Intelligent Personal Assistant, an intelligent, digital character that responds to the prompt “Hey BMW”. One unique feature over other digital assistants is that drivers can give him a name. The arrival of the BMW Intelligent Personal Assistant ensures there is always a genuine BMW professional on board. He is able to explain all sorts of different functions (“How does the High Beam Assistant work?”), provide current status information (“Is the oil level okay?”) and help answer questions (“What warning messages do I have?”). The Intelligent Personal Assistant is, in short, the ideal co-driver and comes in particularly useful during everyday driving by responding to natural voice commands to help the driver with numerous tasks, such as enhancing productivity and on- board entertainment. The range of functions and skills available will be constantly expanded as part of regular updates, which can be carried out seamlessly on a smartphone and in-car by Remote Software Upgrade.

 

Ends.

 

*Please note: this is an international media release without adaptions for the New Zealand market.  Final model range, specifications and pricing will be available closer to local launch.

In case of queries please contact:

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It actually looks pretty good from every angle even if somewhat ho hum, least it doesn't have the crumpled paper look of so many Japanese cars.

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I reckon the front is plain ugly, disproportionate as it seems with most new models.

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