Hey guys,
First off, I'd like to point out that I am a PR person. I wanted to make that clear as I really hate PRs that come into forums and pretend that they're not what they are. They normally get found out anyway as it's usually pretty obvious! lol
Right, before you all go running off, let me assure you that I don't work for the 'darkside' and am all for the good of the BMW brand
I have been lurking on this board for a while and I've loved reading through some of the threads. I'm not actually a BMW driver- I have a little red Mazda MX5 but if I read many more of these topics I may end up converted! lol
I'm trying to understand the NZ perception of the BMW brand a bit more and it would really help me if you could let me know what your opinions are....
Firstly, what is your personal perception of BMW? What makes the cars so good? What do you love about them?
Secondly, how do you think BMW is regarded New Zealand wide and partcularly by non-BMW owners/drivers? How do you think people in NZ see BMW drivers?
Thirdly, what do you think of BMW advertising/marketing? Did it have an effect on your car choice? How do you think they could advertise/market themselves better?
That's about all I have to ask for now although if you have any other comments feel free to post them! Also, any advice on other forums/blogs that might be useful would be much appreciated!
Thanks!
Jen