Andrew 30 Report post Posted March 8, 2009 According to Project i boss Dr. Ulrich Karnz, BMW’s Project i will develop vehicles for those that can afford premium vehicle. Project i is BMW’s strategy to develop compact electric-vehicles for big cities like London, New York, Tokyo and Shanghai. The 515 electric MINI E models currently being tested are the foundation of future Project i vehicles. “These vehicles will be premium vehicles,†Kranz told CAR at the 2009 Geneva Motor Show. “They will not be Tata Nano rivals – no way! We can and will only build premium cars.†Kranz said that BMW has yet to decide whether the cars will wear a BMW badge or create another brand for the fuel-efficient premium vehicles. He said that the cars will initially be built in Germany but production in other markets is possible. “They will be built by BMW in BMW factories – we wouldn’t consider outsourcing production to a third party,†Karnz said. First Drive: MINI E: http://www.flickr.com/photos/egmcartech/se...192147637/show/ Quote Share this post Link to post Share on other sites
