Andrew 30 Report post Posted July 15, 2007 BMW, who currently owns Rolls-Royce and the MINI line, has not ruled out taking over other auto makers as a part of a new strategy. Details of BMW’s new strategy will be given later this year according to Stefan Krause, chief financial officer at BMW. “The possibility (of acquisitions) is not ruled out in principle,†Krause said in an interview with German newspaper, Börsen-Zeitung. Krause did not name any possible future acquisitions BMW may have in mind. BMW was previously rumored to be in talks with Ford in acquiring its Volvo Car Corporation. Ford later denied those reports and said that Ford and BMW are not in any discussions regarding the interest in Volvo. Krause said that BMW’s new CEO, Norbert Reithofer, is developing and working out his new strategy which includes new products, currency hedging, improving production efficiency and collaboration on developing and fuel-efficient engines. Quote Share this post Link to post Share on other sites
TDP 0 Report post Posted July 17, 2007 I suppose Volvo would be a good fit for BMW. They're not quite competitors, in fact, Volvo's traditional image (safe, conservative, a little dull, FWD, for the sensible family man) is diametrically opposed to BMW's (sporty, aggresive, for the young up and comer (yuppie wankers) and also the informed and discerning buyer) and in recent years Volvo has been positioned, as far as I can tell, against the likes of Volkswagen and, ironically, Ford. It'd give BMW a mass-market FWD prescence and allow them to continue moving their own brand more upmarket. Volvo is also, in my opinion, better suited to sell to the 4WD SUV market than BMW. But then, all of what I've said for Volvo could also have been said for Rover... Quote Share this post Link to post Share on other sites
hybrid 1043 Report post Posted July 17, 2007 ....young up and comer (yuppie wankers) .... dude .. thats so e30 Quote Share this post Link to post Share on other sites
