Hyundai TV spots to target BMW and Mercedes

[Andrew 30]

Hyundai is really working hard to prepare itself to go up against the tough luxury car market in the United States. It has already confirmed a luxury sedan that will debut in 2008 and had a very successful launch of the Hyundai Genesis Concept this past week at the New York Auto Show.

Now Hyundai is getting ready to launch a series of TV commercials, that will debut late April, showing its luxury car going up against upper-class brands such as BMW and Mercedes-Benz. The company plans to show the consumers that Hyundai can offer the same luxury for a lot less.

With the production version of the Genesis concept set to start well under $30,000, Hyundai is hoping to aim the car at the BMW 5-Series and the Mercedes-Benz E-Class giving it luxurious features like Bluetooth technology, HD radio, navigation, USB/AUX input, heated/cool seats, push-start button and active cruise control. It also has safety features like front, side and rear airbags, anti-lock brakes and stability control.

The Korean company is also spending the next 12 months preparing its dealers to sell and promote an upper-class, luxury Hyundai brand. Hyundai Genesis Concept Gallery (click thumbnails to enlarge images):

[cainchapman 0]

Not a bad looking car.

What the hell have Subaru done? Got a 2 year old drawing up their cars. The new Tribeca is slightly better than the original and the new Impreza is just horrible.

[Surge 1]

Without starting a "looks like" war - the front is very Camry Aurion

[BMW POWER 2]

Haha that is rather ironic.

I work at Mercedes, and we just acquired the franchise of Hyundai - Good one Mr Hyundai, internal company battles!

[Andrew 30]

Haha that is rather ironic.

I work at Mercedes, and we just acquired the franchise of Hyundai - Good one Mr Hyundai, internal company battles!

Not really?

[OLLIE 26]

Haha that is rather ironic.

I work at Mercedes, and we just acquired the franchise of Hyundai - Good one Mr Hyundai, internal company battles!

urrmm no, good strategy.

[Brennan 0]

it doesnt look bad. headlights are a bit strange.

But will people buy it, Its like buying a cheap mp3 player instead of an ipod. just as good, but not as cool.

[m325i 709]

The Sonata was a good looking car.

I dont mind them tbo. The build quality is sweet in the new ones.

They are mean value

[nath 134]

I lik ethe concept car, looks like a lot of things, as do many cars i guess. My 2c is that i first thought Skyline..

Haha that is rather ironic.

I work at Mercedes, and we just acquired the franchise of Hyundai - Good one Mr Hyundai, internal company battles!

Sime Darby Berhad own bmw, alfa, ferrari, porsche, audi, vw, suzuki, maserati, jeep, etc etc bla bla franchises in Auckland...

[alex 0]

look at the side shot... can someone say e60?

[QuickSilver 0]

my mum used to have a 1.3 accent hyundai, fun little car nic for 1.3 manual, the mp3 analogy is a good one, very true, people want a chrysler 300c, but cant afford high thousands, so theyll go for the same jap version lol.

[BMW POWER 2]

urrmm no, good strategy.

Yeh, just tricking.

Somehow I don't know how well its gonna measure up.