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Kidneys starting to make sense.....

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Is that sales as in number of cars sold or amount of money made? If the latter then not at all surprising with the ballooning prices. 

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On 1/6/2024 at 9:31 AM, Herbmiester said:

It might not come as any surprise, but the big kidney grills are liked by the yanks.

And the Chinese market, which is apparently what BMW is pitching to. When you add the USA+Chinese markets the numbers simply eclipse every other global market... combined! So yes, BMW have sold their engineering soul to the sales and marketing departments. They did forewarn us though with the (relatively) terrible S52 USA E36 M3... engineering can only win for so long when it's presented with the challenge of margins.

But I watched this today, perhaps we just need to wait until the next generation (hopeful optimism)?

 

Edited by M3AN

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