Jacko 2154 Report post Posted 12 hours ago Jaguars board right now - Fire everyone involved. Delete it from the internet. It never happened. WTAF were they thinking, the brand that makes snarling supercharged V8s and the E-type.... Quote Share this post Link to post Share on other sites
Twistee 453 Report post Posted 11 hours ago I don't know what they are, but clearly Jag does.................. Quote Share this post Link to post Share on other sites
Twistee 453 Report post Posted 11 hours ago I think this article sums it up nicely : Branding experts have reacted with confusion and bafflement at Jaguar's new rebrand - which has shed the iconic 'growler' badge amidst a technicolour marketing push that doesn't feature any cars. The British sports car marque has been fiercely criticised over its most dramatic rebrand in decades, which swaps the roaring big cat badge for a roundel containing two letter 'J's and swaps the imposing font of the logo for a softer typeface. It comes as Jaguar puts its entire range out to pasture and pauses new car sales for an entire year as it develops its entirely new range of all-electric vehicles, to go on sale from 2025 with a much younger audience in mind than in the past. The redesign attracted fierce criticism. Californian designer Joseph Alessio said it would be 'taught in schools as how not to do a rebrand,' while another designer labelled it 'one of the most destructive marketing moves ever attempted.' And public relations experts have told MailOnline they are stumped by the firm's decisions - from the 'vandalism' of the company's iconic logo to the apparent casting off of decades of motoring heritage to attract new buyers. Brand and culture expert Nick Ede says he was 'baffled' by the marketing push - which featured precisely no cars - while Oli Garnett, co-founder of creative design agency Something Familiar, called the rebrand a 'dog's dinner'. Jaguar, meanwhile, has doubled down on the rebrand, sending sassy and saccharine replies to detractors on social media who question the wisdom of moving away from the kind of thinking that birthed iconic vehicles such as the E-Type. Some owners have even threatened to end their car deals early to, in the words of one social media user, 'avoid the humiliation of being seen in one again'. And in case you had not seen the majestic new roundel : Quote Share this post Link to post Share on other sites
Olaf 3317 Report post Posted 11 hours ago Their new car is said to be built to compete with.... Porsche's model that is almost sales-proof and depreciates faster than an unwrapped Mars bar laying on a beach in the sun. Are they mad? Quite possibly. Quote Share this post Link to post Share on other sites
treone 648 Report post Posted 4 hours ago (edited) Well not anymore Mr Prince! 🤣😎 “I said first would be my pleasure to know who you are And do I have to use my tokens or do you have a car Well my name is the Prince and I'm a great rap star You don't have to use your tokens I've got a Jaguar” Edited 4 hours ago by treone 1 Quote Share this post Link to post Share on other sites
Palazzo 477 Report post Posted 3 hours ago Does anyone else see two folded umbrellas in that logo? Quote Share this post Link to post Share on other sites
Olaf 3317 Report post Posted 3 hours ago (edited) I see 'JC' 😞 Jaguar has been tithing owners wallets for decades 😁 Edited 3 hours ago by Olaf Quote Share this post Link to post Share on other sites
