Jaguar....

[Jacko 2158]

Jaguars board right now - Fire everyone involved. Delete it from the internet. It never happened.

WTAF were they thinking, the brand that makes snarling supercharged V8s and the E-type....

 

[Twistee 459]

I don't know what they are, but clearly Jag does..................

[Twistee 459]

I think this article sums it up nicely :

Branding experts have reacted with confusion and bafflement at Jaguar's new rebrand - which has shed the iconic 'growler' badge amidst a technicolour marketing push that doesn't feature any cars.

The British sports car marque has been fiercely criticised over its most dramatic rebrand in decades, which swaps the roaring big cat badge for a roundel containing two letter 'J's and swaps the imposing font of the logo for a softer typeface.

It comes as Jaguar puts its entire range out to pasture and pauses new car sales for an entire year as it develops its entirely new range of all-electric vehicles, to go on sale from 2025 with a much younger audience in mind than in the past.

The redesign attracted fierce criticism. Californian designer Joseph Alessio said it would be 'taught in schools as how not to do a rebrand,' while another designer labelled it 'one of the most destructive marketing moves ever attempted.'  

And public relations experts have told MailOnline they are stumped by the firm's decisions - from the 'vandalism' of the company's iconic logo to the apparent casting off of decades of motoring heritage to attract new buyers.

Brand and culture expert Nick Ede says he was 'baffled' by the marketing push - which featured precisely no cars - while Oli Garnett, co-founder of creative design agency Something Familiar, called the rebrand a 'dog's dinner'.

Jaguar, meanwhile, has doubled down on the rebrand, sending sassy and saccharine replies to detractors on social media who question the wisdom of moving away from the kind of thinking that birthed iconic vehicles such as the E-Type.

Some owners have even threatened to end their car deals early to, in the words of one social media user, 'avoid the humiliation of being seen in one again'.

And in case you had not seen the majestic new roundel :

[Olaf 3339]

Their new car is said to be built to compete with.... Porsche's model that is almost sales-proof and depreciates faster than an unwrapped Mars bar laying on a beach in the sun.  Are they mad?  Quite possibly.

[treone 648]

Well not anymore Mr Prince! 🤣😎

“I said first would be my pleasure to know who you are
And do I have to use my tokens or do you have a car
Well my name is the Prince and I'm a great rap star
You don't have to use your tokens I've got a Jaguar”

 

 

Edited November 21 by treone

[Palazzo 478]

Does anyone else see two folded umbrellas in that logo?

[Olaf 3339]

I see 'JC' 😞

Jaguar has been tithing owners wallets for decades 😁

Edited November 21 by Olaf

[Jacko 2158]

Even Lister is taking the piss out of them now...

 

[m325i 711]

If the reveal was a complete 180 and mocking of this with a new supercharged v8 "gotcha!" - it would be marketing genius.

[kwhelan 241]

if the name had been sold like lotus or MG or something it might make sense , they were just buying the name you could understand it, These marketing things take a while to dream up and get signoff but you would think with budlight and a few others there would have been some warning triggers that might have given some concern.Could be a clever ploy to make all those old jaguars suddenly worth more as classic collector cars

[Olaf 3339]

[Bruski 35]

I know Jagwar is now owned by Tata, but did anyone back home in Mumbai check in with smashin Sachin Tendulkar?  I'm going to go out on a limb and guess he would have told them, "hey, this is just not cricket".

Then again, it has been sign posted: Jaguar Land Rover | Business | Tata group

There's even a uniform: Jaguar Land Rover – Murray Uniforms