BMW Welcomes New Addition to the Family: The BMW ZZZ Series Cot – The

[E30 325i Rag-Top 2956]

BMW New Zealand has today announced a foray into the world of baby products with the upcoming launch of the all-new BMW ZZZ Series Cot. This latest innovation from BMW embodies the spirit of The Ultimate Drive within the confines of a premium baby cot that simulates the noises and g-forces of a road journey - all in the comfort of the nursery. BMW say they have created the ZZZ Series Cot to aid ‘new parents facing the age-old struggle of getting their infants to sleep’ and believe it will be an instant success within the parenting market.

Nina Englert, Managing Director, said “BMW New Zealand is excited to be putting parents back into the driving seat with the launch of our all-new ZZZ Series Cot.

“The cot was developed in response to the plight of millions of parents around the world who spend hours behind the wheel driving around the block in an effort to get their upset infants to sleep - and we look forward to making their lives easier with this latest addition to our family. As the only automotive brand to have been consistently recognised in the Dow Jones Sustainability Index for the past 15 years, this is another example of how we are committed to reducing fuel use and negating carbon emissions, as with the ZZZ Series Cot there is no longer a need to drive countless kilometres around the neighbourhood.”

Media Release

New Zealand, 1 April 2014

BMW WELCOMES NEW ADDITION TO THE FAMILY The BMW ZZZ Series Cot - The Ultimate Sleeping Machine

BMW New Zealand has today announced a foray into the world of baby products with the upcoming launch of the all-new BMW ZZZ Series Cot.

This latest innovation from BMW embodies the spirit of The Ultimate Drive within the confines of a premium baby cot that simulates the noises and g-forces of a road journey - all in the comfort of the nursery.

BMW say they have created the ZZZ Series Cot to aid ‘new parents facing the age-old struggle of getting their infants to sleep’ and believe it will be an instant success within the parenting market.

Nina Englert, Managing Director, said “BMW New Zealand is excited to be putting parents back into the driving seat with the launch of our all-new ZZZ Series Cot.

“The cot was developed in response to the plight of millions of parents around the world who spend hours behind the wheel driving around the block in an effort to get their upset infants to sleep - and we look forward to making their lives easier with this latest addition to our family.

“As the only automotive brand to have been consistently recognised in the Dow Jones Sustainability Index for the past 15 years, this is another example of how we are committed to reducing fuel use and negating carbon emissions, as with the ZZZ Series Cot there is no longer a need to drive countless kilometres around the neighbourhood.

“We are confident product sales will emulate those of our award-winning vehicle range which was recently named New Zealand’s number one seller in the premium category,” she added.

After having undergone an extensive research and development process that has, until now, been shrouded in secrecy; the BMW ZZZ Series Cot displays all the hallmarks of BMW’s world-renowned trademark style and innovation.

Within its lightweight carbon fibre reinforced plastic moulding is a fusion of German engineering and technology to help ensure infants sleep better, for longer, and in safety and comfort.

The versatility and functionality of the ZZZ Series Cot is extensive with features such as four custom Ultimate Sleep Drive-Motion settings; Customised Engine Sound Selector allowing access to engine sounds of the entire BMW range; and the BMW ZZZ Series Smart Device App featuring In-situ Cot-Cam for remote viewing, Integrated Climate Control and Moisture Detection Sensor.

Those features, along with a skillful blend of comfort and luxury including custom premium leather interior and a Customised Colour Match System for synergy with the family BMW, ensure the BMW ZZZ Series Cot truly is the Ultimate Sleep Machine.

For further information or to register interest, please visit www.bmwzzz.co.nz

- Ends -

Notes to editors

BMW ZZZ Series Cot: The Ultimate Sleeping Machine

Skillfully blending comfort and style, this innovative premium baby cot embodies the spirit of The Ultimate Driving Machine. A fusion of German engineering and advanced technology means your baby will sleep better for longer, in safety and comfort.

Measuring 1000mm(l) x 750mm(w) x 1000mm(h), the ZZZ Series’ compact dimensions deliver a strikingly spacious feel on the inside, giving your baby a premium nursery experience.

Versatility, design, and functionality, the BMW ZZZ Series is packed with features:

• Four custom Ultimate Sleeping Drive-Motion settings
  • City drive
  • Open road
  • Race track
  • Off-road
• Customised Engine Sound Selector allows access to the engine sounds of the entire BMW range
• Customised volume control delivers realistic engine noise simulation

• BMW ZZZ Series Smart Device App features:
  • Integrated push button start
  • The Ultimate Driving Simulation program selector
  • A moisture detection sensor alerts parent via app
  • In-situ Cot-Cam for remote viewing
  • Integrated climate control
  • Custom coloured LED hood light ambiance selector
• Lightweight carbon fibre moulding
• Multi-phase high-tensile steel in a single-joint spring strut axle concealed in the base for agile suspension and directional precision, for superior handling and stability
• Custom premium leather interior colour selector
• Trademark BMW kidney grill integration
• Customised Colour Match System for synergy with your BMW
• M Sport upgrade available

The BMW ZZZ Series is ideal for parents with new families and so is the all-new BMW 2 Series Active Tourer – The Ultimate Driving Machine for all new families with features such as elevated seating position, variable rear-seat bench, expandable truck space and generous legroom.

You can take your little one for a test drive when it arrives in October and experience the comfort and safety of the all-new BMW 2 Series Active Tourer.

[lord_jagganath 421]

I sure hope they do release it soon. I am sure there are hundreds of noveau riche mummies and daddies who will be wanting such a thing!

(PS, as far as april fool's jokes go, this is one of their most tame ones.)

[Michael. 2313]

Ha ha ha

[MISS BM 712]

Hahahaha! I was in hysterics reading this.

But in all fairness my daughter did go to sleep straight away in the 740iL.. Should have a setting for 'V8 Rumble'

Sent from my iPhone using Tapatalk

[westy 614]

'Bout as interesting as the rest of their current line-up

[allan 295]

Tony nice and relaxed are we after 1Bourbon, 1Sctoch 1 beer

[Neal 544]

I'd buy one .......

A number of my work mates with under two's thought it was a good idea. Best time to subliminally get the young ones hooked on cars.

Daughter has a garage full of toys for later on if I can get her interested !

[jjs 64]

This one is the best!

http://www.bmwblog.com/wp-content/uploads/bmwinstantmessaging.jpg

[_ethrty-Andy_ 2132]

'Bout as interesting as the rest of their current line-up

so true

1Bourbon, 1Sctoch 1 beer

you know its a song right? well a story really

[Ahmedsinc 414]

One of John Lee Hookers better know efforts, c/-o George

Elicited a chuckle on an otherwise uneventful day at the coalface!

[_ethrty-Andy_ 2132]

Plays on "The Sound" fairly often.

Best radio station out. Fact.

[westy 614]

Not since hauraki got a kick in the nuts it aint.

[kingkarl 136]

Not since hauraki got a kick in the nuts it aint.

Truth. Music's good and the afternoon show is genuinely hilarious

[polley 916]

Not since hauraki got a kick in the nuts it aint.

Did they sort their sh*t out? Last time I tuned in they were playing some dubsteb kinda sh*t, sounded like 2 robots butt f**kn.

Edited April 19, 2014 by polley