Annoying thing is that back in 2007 I worked on a project for Toyota Australia where their TRD section developed a "proper" TRD ute, supercharged v6 petrol, big brakes, shocks & Springs, etc. Was doing well until the bean counters closed it down for no proper reason, look at the size of the tricked-up ute market now. The "TRD" is only a few stickers, and bits of trim, no more power, etc... grr.