I look after a considerable number of both systems at work ,used to love apple but since they dumbed it down to basically ios on a desktop and locked everything including the system drive not so much, Trying to get apple to work well in a windows network is nigh on impossible now. And yes I'm fully qualified in both and go back to windows 3.1 and mac 8.
Apple tv is no match for a simple chinese no name windows tv box, especially if your into free stuff like popcorntime, torrents, kodi, skysports etc. A lot of things are still better on a web interface chrome/firefox/brave than the app version including trademe, dropbox, onedrive for example. Spotify is totally different on a browser to the app and I run that all weekend while doing the weekend stuff,sound is hooked up to the onkyo reciever. plenty of power and choices to run a huge photo music video library as well as gaming. add a webcam and its your portal to the grandkids overseas, you can even use it to record tv with a tivo like app if you want for later viewing
currently using an intel nuc with a wireless keyboard touchpad combo a bit dearer than an appletv but well worth it and its just simple things like multiple web browsers with all their adblockers and extensions. Youtube with no ads, facebook, no ads, zoom , messenger video chat, windows 10 is so much better now with screen sharing, phone connections etc but it does need you to kinda know what your doing to get the best out of it.
on the odd occasion I will click on a youtube link from my iphone and am reminded how I hate ads so much,